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Book Promotion in 2025: How AI Gives Authors More Time to Write

Book Promotion in 2025: How AI Gives Authors More Time to Write

by Thomas Umstattd Jr. | Mar 5, 2025 | Productivity, Promotion

Learn how authors can use AI to generate book marketing ideas, audience descriptions, and images so they can reclaim their time for writing.

How to Use Price Pulsing to Supercharge Your Backlist Sales

How to Use Price Pulsing to Supercharge Your Backlist Sales

by Thomas Umstattd Jr. | Sep 22, 2021 | Marketing Psychology, Promotion, Strategy

Discover three ways to revive your backlist and increase sales with price pulsing.

Book Launch Secrets 

Book Launch Secrets 

by Thomas Umstattd Jr. | Mar 6, 2024 | Independent Publishing, Promotion, Strategy, Traditional Publishing

Registration for the final cohort of the Book Launch Blueprint course is now open. Check out these book launch secrets and register for the course while you still can.

Genius Link: A Guide for Authors

Genius Link: A Guide for Authors

by Thomas Umstattd Jr. | May 7, 2025 | Advertising, Platform, Promotion

Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.

What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

by Thomas Umstattd Jr. | Jun 5, 2024 | Promotion, Publishing

Learning the formula for creating a compelling pitch that resonates with readers is key to selling your book. Learn four formats that can work for your nonfiction pitch.

The 2023 Book Launch Blueprint

The 2023 Book Launch Blueprint

by Thomas Umstattd | Mar 15, 2023 | News, Promotion

Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.

How to Boost Sales With Permafree Books

How to Boost Sales With Permafree Books

by Thomas Umstattd Jr. | Sep 24, 2025 | Promotion, Strategy

Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.

How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Thomas Umstattd Jr. | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

How to Price Your Book Using Marketing Psychology

How to Price Your Book Using Marketing Psychology

by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology, Promotion, Strategy

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.

Marketing a Book Series with Kristina Stanley

Marketing a Book Series with Kristina Stanley

by Thomas Umstattd Jr. | Sep 25, 2024 | Promotion

Writing a series gives you marketing advantages if you do it right. Find out how to structure your series to maximize your marketing efforts.

A Storytelling Revolution: Inside the World of Serialized Fiction

A Storytelling Revolution: Inside the World of Serialized Fiction

by Thomas Umstattd Jr. | Jan 22, 2025 | Platform

Learn how platforms like Royal Road and Ream Stories are revolutionizing serialized fiction and offering a path to building an audience.

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

by Thomas Umstattd Jr. | Oct 18, 2023 | Branding, Independent Publishing, Publishing, Writing Craft

Find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers.

How to Write Novels Men Want to Read

How to Write Novels Men Want to Read

by Thomas Umstattd Jr. | Sep 4, 2024 | Writing Craft

Explore the reasons why men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readership.

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