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How to Make Your Book More Popular (Marketing Psychology: Social Proof)

How to Make Your Book More Popular (Marketing Psychology: Social Proof)

by Thomas Umstattd Jr. | Feb 24, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.

How to Create Urgency to Buy Your Book  (Marketing Psychology)

How to Create Urgency to Buy Your Book (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 13, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)

How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 27, 2020 | Marketing Psychology, Promotion

Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.

How to Crowdfund Your Book

How to Crowdfund Your Book

by Thomas Umstattd Jr. | Aug 3, 2022 | Crowdfunding, Publishing

Learn how to solve your cash flow problem with these tips for crowdfunding your book before it’s published.

Readers Are Changing What They Read (and what to do about it)

Readers Are Changing What They Read (and what to do about it)

by Thomas Umstattd Jr. | Apr 23, 2020 | Marketing Psychology, Promotion

What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

The 2021 Book Launch Blueprint is Here!

The 2021 Book Launch Blueprint is Here!

by Thomas Umstattd Jr. | Mar 10, 2021 | Promotion, Strategy

Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

by Thomas Umstattd Jr. | Nov 4, 2019 | Marketing Psychology, Promotion, Strategy

In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.

Author Update: Skype Dies, Romantasy Surges, and Mr. Beast Writes a Book

Author Update: Skype Dies, Romantasy Surges, and Mr. Beast Writes a Book

by Thomas Umstattd Jr. | May 9, 2025 | Author Update

Introduction Thomas: Skype dies, Romantasy surges, and Mr. Beast starts writing the bestest, best-selling book ever. Or does he? Find out in this episode of Author Update. I’m Thomas Umstead, Jr. with Jonathan Sugar, and we have a lot of really surprisingly good...
Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

by Thomas Umstattd Jr. | Nov 25, 2025 | Promotion

Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Build Hype for a Debut Novel

How to Build Hype for a Debut Novel

by Thomas Umstattd Jr. | Jan 18, 2023 | Crowdfunding, Promotion

Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

by Thomas Umstattd Jr. | Jun 8, 2022 | PR, Promotion

Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.

How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams

What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams

by Thomas Umstattd Jr. | Mar 2, 2020 | Independent Publishing, Publishing

Kindle Unlimited (Affiliate Link), also called KU, is the “Netflix of ebooks.” It costs readers $9.99 per month to get unlimited access to over one million ebooks. So, is it a good idea for your book to be in Kindle Unlimited?

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