The Shopify Trap: Why Authors Keep Losing Money
Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.
How to Use Reverse Coupons
Discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.
Black Friday Book Promotion Tips for Authors
Eight tips and three warnings to help you make the most of your Black Friday book promotion and marketing plan.
Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
Book Marketing 101: Price
Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
How to Become a Big Name Author (Marketing Psychology: Authority)
Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.
How to Get More Book Reviews With Derek Doepker
Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.
101 Book Marketing Ideas That Will Change Your Life
We’ve compiled a list of book marketing ideas that will connect you to readers, build your brand, and sell your book. If you feel stuck with your book, this guide has the idea that will get you unstuck. The goal of this guide is to help get your creative juices...
The Psychological Reasons Readers Read Books
You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Cyber Monday Deals for Authors
Every Cyber Weekend (Cyber Monday, Small Business Saturday, Black Friday), I do my best to find the best deals for authors. Part of that means putting my own courses on sale. This post has a list of the top deals. You can find even more deals at...
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
Announcing the 2025 Novel Marketing Conference
Learn the details of the 2025 Novel Marketing Conference, how it will differ from last year’s conference, and what makes it unique.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
