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Why Most Authors Don’t Need Social Media in 2025

Why Most Authors Don’t Need Social Media in 2025

by Thomas Umstattd Jr. | Jan 1, 2024 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

How to Build an Email List Before You Publish Your Novel 

How to Build an Email List Before You Publish Your Novel 

by Thomas Umstattd Jr. | Oct 8, 2025 | Promotion

Discover the many ways to grow your email list before you publish your book.

How to Sell Books From a Table

How to Sell Books From a Table

by Thomas Umstattd Jr. | Feb 5, 2025 | Promotion

Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.

How to Write Book Reviews Readers Will Want to Read

How to Write Book Reviews Readers Will Want to Read

by Thomas Umstattd Jr. | Aug 18, 2021 | Blogging, Platform, Promotion, Strategy

Five tips to help you write useful book reviews that will build credibility and connection with your readers.

Author Update: Is This the END of Google (for Authors)???

Author Update: Is This the END of Google (for Authors)???

by Jonathan | May 31, 2025 | Promotion

Major Shifts in Search and SEO for Authors Google’s Market Share Slips Below 90% For the first time since 2015, Google’s search market share has fallen below 90%, marking a potentially historic shift in how people find information online. This decline...
When to Ignore Your Editor

When to Ignore Your Editor

by Thomas Umstattd Jr. | Aug 27, 2025 | Platform, Writing Craft

Discover 7 issues authors must beware of when getting editorial suggestions from humans or AI and when to ignore or accept the feedback.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Publish a Novel in 2025

How to Publish a Novel in 2025

by Thomas Umstattd Jr. | Jun 4, 2025 | Publishing

Learn how to successfully publish a novel with my six-step roadmap. Avoid common mistakes and start at the right place for strong sales.

How to Publish Your Audiobook Through ACX

How to Publish Your Audiobook Through ACX

by Thomas Umstattd Jr. | Oct 22, 2025 | Audiobook Publishing, Publishing

Get guidance, tips, and recommendations for publishing your audiobook on ACX with the highest quality at the best price.

What Every Author Needs to Know About Copyright Law with James Scott Bell

What Every Author Needs to Know About Copyright Law with James Scott Bell

by Thomas Umstattd Jr. | Nov 3, 2021 | Business Advice, Publishing

Find out who should register the copyright for a book, why it may be important, and when is the best time to do it.

New International Shipping Rules Hit Authors and Libraries Acquire KU Books?

New International Shipping Rules Hit Authors and Libraries Acquire KU Books?

by Thomas Umstattd Jr. | Aug 29, 2025 | Author Update

Thomas: This is Author Update and we’ve got a jam packed episode for you today. We have some breaking news. The White House is changing the international shipping rules and they will go into effect today and they may affect you as an author. We’ll break...
How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

by jonathan | Jun 23, 2025 | Author Update

Welcome to this week’s Author Update, where we break down what’s happening in the world of publishing, AI, and tech—so you can write better, market smarter, and keep ahead of the curve. In this episode, we covered sweeping changes at Amazon, unexpected shifts in how...
How to Write Emails That Readers Want to Read

How to Write Emails That Readers Want to Read

by Thomas Umstattd Jr. | Feb 21, 2024 | Copywriting, Email Marketing, Platform

Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.

How to Successfully Market a Children’s Book

How to Successfully Market a Children’s Book

by Thomas Umstattd Jr. | Mar 1, 2023 | Promotion, Public Speaking, Strategy

Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.

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