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Not a Copy Editor

by Thomas Umstattd Jr. | Aug 16, 2025

To view this content, you must be a member of Novel Marketing Patreon at $10 or...
Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author

Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author

by Thomas Umstattd Jr. | Dec 14, 2022 | Platform, Social Media

The cold reality of being a writer is that some people will hate you and your writing. What do you do about those people?

Reports Say 62% of New Paranormal Romance Titles Are AI Junk Books

Reports Say 62% of New Paranormal Romance Titles Are AI Junk Books

by Thomas Umstattd Jr. | Dec 20, 2025 | Author Update

Why audiobooks now outsell eBooks, how AI is reshaping publishing, Barnes & Noble’s comeback, and the genre trends and tools authors need for 2026.

How to Create Sales Optimized Book Pages for Your Author Website

How to Create Sales Optimized Book Pages for Your Author Website

by Thomas Umstattd Jr. | Jun 25, 2025 | Promotion

Discover why a website book page is vital for authors and how to design an effective page that captivates and helps readers and AI alike.

KDP Royalty Changes & Invasion of the AI Audiobooks

KDP Royalty Changes & Invasion of the AI Audiobooks

by Thomas Umstattd Jr. | May 16, 2025 | Author Update

Introduction (00:01.851) Thomas: KDP royalty changes and invasion of the AI audiobooks. This is Author Update. I’m Thomas Umstatt, Jr. Jonathan: I’m Jonathan Shuerger, and we’re just gonna jump right into it today. Spotify and Patreon Add Buy Buttons...
What does ChatGPT Actually Know About Your Book?

What does ChatGPT Actually Know About Your Book?

by Thomas Umstattd Jr. | Jul 9, 2025 | Promotion

Do the most popular AI tools know about your book? Do they know enough to recommend it to readers? Discover how to find out if they do.

Pros and Cons of Pre-Orders

Pros and Cons of Pre-Orders

by Thomas Umstattd Jr. | Mar 27, 2024 | Independent Publishing, Publishing

Find out whether you should set up a preorder for your book (some authors shouldn’t), and discover tips to maximize preorder sales.

How to Use Goodreads to Promote Your Book

How to Use Goodreads to Promote Your Book

by Thomas Umstattd Jr. | Mar 30, 2022 | Promotion, Social Media

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

How to Build an Author Brand with David Loy

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

How to Promote Your Book Using AuthorsXP.com with Amy Vansant

How to Promote Your Book Using AuthorsXP.com with Amy Vansant

by Novel Marketing | Jul 6, 2022 | Promotion, Strategy

I love introducing authors to tools that can make their writing lives easier. Some tools help you write better, publish more easily, grow your email list, and increase your readership. Different tools work for different authors, so I’m not dogmatic about which...
101 Book Marketing Ideas That Will Change Your Life

101 Book Marketing Ideas That Will Change Your Life

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform, Promotion, Publishing

We’ve compiled a list of book marketing ideas that will connect you to readers, build your brand, and sell your book. If you feel stuck with your book, this guide has the idea that will get you unstuck. The goal of this guide is to help get your creative juices...
Book Launch Secrets 

Book Launch Secrets 

by Thomas Umstattd Jr. | Mar 6, 2024 | Independent Publishing, Promotion, Strategy, Traditional Publishing

Registration for the final cohort of the Book Launch Blueprint course is now open. Check out these book launch secrets and register for the course while you still can.

Author Update: Judge Approves Anthropic $3K Author Payments, NaNoWriMo Replacement, & Scam Warning

Author Update: Judge Approves Anthropic $3K Author Payments, NaNoWriMo Replacement, & Scam Warning

by Thomas Umstattd Jr. | Sep 26, 2025 | Author Update

Thomas: Welcome to Author Update. We have a massive episode packed with breaking news that could put real money in your pocket, especially if you have older books. We will also expose a dangerous book club and review scam that you may have already encountered....
The Savvy Author’s Guide to Picking an LLM

The Savvy Author’s Guide to Picking an LLM

by Thomas Umstattd Jr. | Dec 18, 2025 | Productivity, Publishing

Discover which LLMs and AI tools are best for your writing and marketing processes, and how the tools compare to one another.

What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

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Recent Episodes

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  • Reports Say 62% of New Paranormal Romance Titles Are AI Junk Books
  • Amazon Quietly Changed Kindle Forever
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  • A Nonfiction Author’s Guide to Substack
  • Should You Create a Premium Hardcover Edition of Your Book?

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