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How to Build an Email List Before You Publish Your Novel 

How to Build an Email List Before You Publish Your Novel 

by Thomas Umstattd Jr. | Oct 8, 2025 | Promotion

Discover the many ways to grow your email list before you publish your book.

Networking for Authors: How to Build Relationships Without Being Awkward

Networking for Authors: How to Build Relationships Without Being Awkward

by Thomas Umstattd Jr. | Dec 18, 2024 | Platform

Many authors feel stuck. They’re toiling away in obscurity, and none of their promotion efforts seem to go anywhere. Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding...
How to Craft a Cancel Proof Marketing Strategy 

How to Craft a Cancel Proof Marketing Strategy 

by Thomas Umstattd Jr. | Mar 19, 2025 | Promotion

Discover how author cancel culture has changed and learn about its impact on book sales and public perception.

How Karyne Norton Successfully Kickstarted Her Book in 1 Hour

How Karyne Norton Successfully Kickstarted Her Book in 1 Hour

by Thomas Umstattd Jr. | Sep 19, 2023 | Crowdfunding, Independent Publishing, Publishing

Find out how running a Kickstarter campaign for your book can solve one of the biggest challenge indie authors face.

Printing the Future: Print-on-Demand with Offset-Quality by Bookvault

Printing the Future: Print-on-Demand with Offset-Quality by Bookvault

by Thomas Umstattd Jr. | Jun 12, 2024 | Independent Publishing, Publishing

Learn how you can print high-quality hardbacks, outsource fulfillment, and sell directly from your author website, without using Amazon.

The Shopify Trap: Why Authors Keep Losing Money

The Shopify Trap: Why Authors Keep Losing Money

by Thomas Umstattd Jr. | Nov 5, 2025 | Promotion

Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.

Amazon KU Books Allowed in Public Libraries, TikTok Deal, and Cancel Culture

Amazon KU Books Allowed in Public Libraries, TikTok Deal, and Cancel Culture

by Thomas Umstattd Jr. | Sep 19, 2025 | Author Update

Thomas: Welcome to Author Update! We have a major policy shift. Amazon KDP has confirmed that Kindle Unlimited books can be offered to public libraries. We covered this earlier, and now we have confirmation. We will also discuss what the TikTok deal from this morning...
Thomas’s Office Tour & 4th Wall Breach

Thomas’s Office Tour & 4th Wall Breach

by Thomas Umstattd Jr. | Sep 17, 2025 | Platform, Podcasting

Get the much anticipated tour of Thomas’s office, complete with a run-down of the books on his shelves that best absorb sound.

Marketing 101: Place 

Marketing 101: Place 

by Thomas Umstattd Jr. | Mar 20, 2024 | Marketing 101, Promotion, Strategy

Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.

How to Get More Book Reviews With Joe Walters 

How to Get More Book Reviews With Joe Walters 

by Thomas Umstattd Jr. | Sep 10, 2025 | Promotion

Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.

How to Build Hype for a Debut Novel

How to Build Hype for a Debut Novel

by Thomas Umstattd Jr. | Jan 18, 2023 | Crowdfunding, Promotion

Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.

How to Crowdfund Your Book

How to Crowdfund Your Book

by Thomas Umstattd Jr. | Aug 3, 2022 | Crowdfunding, Publishing

Learn how to solve your cash flow problem with these tips for crowdfunding your book before it’s published.

Book Bans, Copyright Trolls Target Authors, and is Social Media Mostly Bots? | Author Update

Book Bans, Copyright Trolls Target Authors, and is Social Media Mostly Bots? | Author Update

by Thomas Umstattd Jr. | May 3, 2025 | Author Update

Welcome to Author Update, your go-to source for the latest publishing industry news, marketing strategies, and author advice! In this episode, we dive into crucial developments affecting authors and their publishing journeys. Episode Highlights: 🔍 Social media AI bots...
How to Publish a Novel in 2025

How to Publish a Novel in 2025

by Thomas Umstattd Jr. | Jun 4, 2025 | Publishing

Learn how to successfully publish a novel with my six-step roadmap. Avoid common mistakes and start at the right place for strong sales.

Announcing the 2024 Novel Marketing Conference 

Announcing the 2024 Novel Marketing Conference 

by Thomas Umstattd Jr. | Sep 13, 2023 | News, Promotion

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.

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