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How to Write Bestselling Back Cover Copy

How to Write Bestselling Back Cover Copy

by Thomas Umstattd Jr. | Nov 15, 2017 | Book Design, Copywriting, Promotion

Your book’s front cover may get someone’s attention, but the back cover copy gets their money. That copy can make or break your marketing efforts. Learn how to write amazing copy.

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

by Thomas Umstattd Jr. | Aug 22, 2016 | Branding, Business Advice, Promotion

Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.

How to Grow Your Email List from 0 to 10,000

How to Grow Your Email List from 0 to 10,000

by Thomas Umstattd Jr. | Dec 16, 2015 | Email Marketing, Platform, Social Media

If you offer readers something they want for free, they’ll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.

7 Tips for Effective Email Newsletters

7 Tips for Effective Email Newsletters

by Thomas Umstattd Jr. | Sep 1, 2015 | Email Marketing, Promotion

Follow these tips to ensure readers open, read, and love your author newsletters.

042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers

042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers

by Thomas Umstattd Jr. | Aug 19, 2014 | Branding, Promotion

Branding is one of the most confusing topics under the umbrella of marketing. In this episode, we look at the second step of creating a breakthrough author brand.

3 Simple Ways To Engage On Your Author Facebook Page

3 Simple Ways To Engage On Your Author Facebook Page

by Caitlin Muir | Jan 18, 2013 | Promotion, Publishing, Social Media, Writing Craft

Feeling stuck on Facebook? Here are 3 simple ways to engage on your author Facebook page.

What to Do When Your Book Isn’t Selling

What to Do When Your Book Isn’t Selling

by Rob Eagar | Aug 14, 2012 | Promotion, Publishing, Writing Craft

Stumped by slumping book sales? Rob Eagar shares what to do when your book isn’t selling.

3 Key Elements Every Author Website Needs

3 Key Elements Every Author Website Needs

by Caitlin Muir | Aug 3, 2012 | Author Websites, Blogging, Platform, Promotion, Publishing, Social Media, Writing Craft

Do you know what your author website needs? Now you do.

How To Keep Your Inbox At Zero

How To Keep Your Inbox At Zero

by Caitlin Muir | Mar 5, 2012 | Productivity, Publishing

When Monday morning rolls around and you have 130 emails waiting for you, having an inbox at zero seems like a dream. Make it a reality.

Are You a Purple Cow?

Are You a Purple Cow?

by Caitlin Muir | Feb 24, 2012 | Blogging, Platform, Promotion, Publishing, Writing Craft

What do purple cows have to do with writing? Everything. Discover how to stand out in the writing world.

Woo Your Readers!

Woo Your Readers!

by Caitlin Muir | Feb 6, 2012 | Author Websites, Blogging, Platform, Promotion

Are you ignoring the most importation relationship you have as an author? It’s time to woo your readers.

How To Build A Community On Your Blog

How To Build A Community On Your Blog

by Caitlin Muir | Jan 30, 2012 | Blogging, Platform, Promotion, Publishing, Writing Craft

Everyone talks about building a community on your blog. But it’s not something you can do overnight. Be prepared to roll up your sleeves.

Join Us On GoodReads

Join Us On GoodReads

by Caitlin Muir | Jan 26, 2012 | Promotion, Social Media

Goodreads is for readers. Join us on our challenge to read more good books this year.

7 Secrets for Amazing Author Websites

7 Secrets for Amazing Author Websites

by Thomas Umstattd Jr. | Nov 30, 2010 | Author Websites, Blogging, Platform

Most author websites fail to sell enough books to reimburse the author for the cost of building the website.

The reason is because most authors don’t know the following seven secrets.

7 Differences Between Published & Unpublished Authors

7 Differences Between Published & Unpublished Authors

by Thomas Umstattd Jr. | Sep 17, 2009 | Publishing, Strategy, Writing Craft

Are you developing the habits and mindsets of a published author? Learn the best practices of published authors so you can emulate them.

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