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How to Build Your Platform During Your Social Distancing

How to Build Your Platform During Your Social Distancing

by Thomas Umstattd Jr. | Mar 23, 2020 | Platform, Strategy

10 ways to progress as a writer while everything else is on hold.

Kickstarter Tips and Tricks With Chris Fox

Kickstarter Tips and Tricks With Chris Fox

by Thomas Umstattd Jr. | Mar 9, 2020 | Crowdfunding, Promotion, Publishing, Strategy

Learn how to run a successful crowdfunding campaign with Chris Fox.

The Enclave Files

The Enclave Files

by Thomas Umstattd Jr. | Dec 23, 2019 | Promotion, Strategy

Get a behind-the-scenes look at what a traditional publisher’s marketing director does. Find out which strategies work and which don’t.

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

Literary Universe Marketing

Literary Universe Marketing

by Thomas Umstattd Jr. | Nov 25, 2019 | Promotion, Strategy, Writing Craft

Learn how connecting your books in a shared literary universe can help boost sales.

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

by Thomas Umstattd Jr. | Nov 4, 2019 | Marketing Psychology, Promotion, Strategy

In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.

How to Use Marketing Data To Sell More Books

How to Use Marketing Data To Sell More Books

by Thomas Umstattd Jr. | Oct 28, 2019 | Advertising, Business Advice, Promotion, Strategy

You’ve collected data from your website, social media campaigns, and previous sales, but how does that data help your future book sales?

Where to Spend Your Marketing Dollars

Where to Spend Your Marketing Dollars

by Thomas Umstattd Jr. | Sep 23, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy

Where to Spend Your Marketing Dollars

How to Go From 10 to 10,000 Readers in Five Years

How to Go From 10 to 10,000 Readers in Five Years

by Thomas Umstattd Jr. | Sep 16, 2019 | Promotion, Strategy

How to Go From 10 to 10,000 Readers in Five Years

Focus, Pruning and Why Novel Marketing is About to Change

Focus, Pruning and Why Novel Marketing is About to Change

by Thomas Umstattd Jr. | Sep 2, 2019 | Business Advice, Productivity, Publishing, Strategy

Cutting activities from your life and business might be the most important move you’ll ever make to increase your growth.

Book Marketing Milestones

Book Marketing Milestones

by Thomas Umstattd Jr. | Aug 26, 2019 | Advertising, Promotion, Publishing, Strategy

Book Marketing Milestones

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

by Thomas Umstattd Jr. | Jul 22, 2019 | Business Advice, Independent Publishing, Publishing, Strategy

Learn how to protect yourself from counterfeiting and other attacks on Amazon.

Plagiarism, Copyright and Is Piracy Really a Problem for Authors?

Plagiarism, Copyright and Is Piracy Really a Problem for Authors?

by Thomas Umstattd Jr. | Jul 8, 2019 | Independent Publishing, Promotion, Strategy

Plagiarism, Copyright and Is Piracy Really a Problem for Authors? Find out what you can do if your book is pirated.

What to Do When Your Book is Not Selling

What to Do When Your Book is Not Selling

by Thomas Umstattd Jr. | Jun 24, 2019 | Advertising, Promotion, Strategy

If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.

How to Track Your Book Promotion

How to Track Your Book Promotion

by Thomas Umstattd Jr. | Jun 3, 2019 | Business Advice, Promotion, Strategy

Learn how to measure the results of your book marketing efforts with these online tools and dashboards.

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