Build Your Platform
Sub Categories:
Author Websites
Podcasting
Blogging
Public Speaking
Branding
Social Media
Your Author Toolbox: Time-Saving Tools for Busy Authors
Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.
Genius Link: A Guide for Authors
Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.
2025 Laptop Buying Guide for Authors
Find the ideal laptop for authors and avoid overspending on unnecessary features that do not enhance your writing experience.
How to Grow Your Email List Fast With Giveaways
Need more subscribers? Explore the Kingsumo book giveaway technique that helped one author gain thousands of new emails.
101 Book Marketing Ideas That Will Change Your Life
We’ve compiled a list of book marketing ideas that will connect you to...
The Strategy Behind Reader Super Magnets
Find out how to make your reader magnet super magnetic to attract your perfect target reader.
How to Use Research to Market Your Novel
Wondering what to include in your newsletter, blog, or podcast? Find out how to repurpose your research and thrill your readers.
How to Create an Online Course
Learn how to transform your book into an engaging online course. Discover what types of content work best and how to maximize your course’s success.
Author Websites
Author Websites
How to Get Good Website Stats
Two important tools will help you see your website’s stats clearly. Find out which tools you need and what they tell you.
Whisper and the World Whispers Back
When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.
How to Use QR Codes to Boost Book Sales & Grow Your Email List
Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.
How to Become an Amazon Affiliate
A step-by-step guide for setting up your Amazon Associate account so you can earn money through affiliate links on your author website.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Improve Your Author Website with Carla Hoch
Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.
Search Engine Optimization (SEO) for Author Websites
Learn how to improve your website’s SEO so readers can easily find you and buy your books.
How to Survive Cancel Culture as a Writer
Learn three strategies that will protect your writing career from cancel culture.
Blogging
Blogging
How to Add a Hyperlink in WordPress
There are two ways to add a hyperlink to a Wordpress post. I’ll teach you both.
How to Blog Your Book
Learn how to blog your nonfiction book and what traps and pitfalls to avoid. Here’s what you need to turn your posts into an amazing book.
How To Set Realistic Writing Goals For 2016
Want to write a book in 2016? Great! But it will never happen unless you are realistic. Here’s how to set realistic writing goals for 2016.
A Viral Recipe for Your Blog
“You don’t need to write a book to change the world with your ideas. A good blog post can reach more people in one month than the typical book reaches in a lifetime.” This my common refrain when I speak at writers conferences.
I had the chance to prove my theory this month. A post on my personal blog about courtship went viral to and sparked a nationwide discussion.
How to Add “Click to Tweet” to Your Blog Posts
Ever wonder how authors add “Click to tweet” in their blog posts? We’ll show you how to use Click to Tweet and drive traffic to your blog.
Our Viral Blog Post Formula
We’re sharing our secret blog post formula with the rest of the world. Good blog posts should happen more often. We’re helping that happen.
How We Grew Our Traffic By 323% in 15 Months
Do you want to grow your traffic? We’ll show you how we grew our traffic by 323% in just 15 months.
If You Write Two Different Kinds of Books, Do You Need Two Different Websites?
Liz Curtis Higgs answers the question – “If you write two different kinds of books…do you need two different websites?” The answer may surprise you.
Branding
Branding
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
How to Develop an Author Tagline
You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.
How to Launch a Book in 2020
Launch your book with the help of professional coaching and a customized plan.
How to Pick Your Genre
If you’re trying to pick a genre or considering writing in several, this episode will help you determine which path is best for you.
084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror
Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.
How to Write a Crazy Cool Author Bio
Ten tips to help you write a bio that your audience will enjoy and remember.
078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity
Explore ways for authors to monetize their expertise. Discover creative methods to boost your earnings in the writing industry.
Podcasting
Podcasting
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Start an Author Podcast
Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own podcast.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
What is a Podcast?
Podcasts are a great way to promote your book. But what are they and how to they work? This post has simple videos that explain podcasting for authors.
Public Speaking
Public Speaking
How to Get Better at Public Speaking with Jane Jenkins Herlong
Tips and advice for securing your first speaking engagement, nailing your presentation, selling books, and getting invited back.
How to Sell Your Book In Person (and make way more money per copy)
Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How To Sell A Ton More Books With Public Speaking
Public speaking is a skill authors can learn and improve. Here are six tips for connecting with your readers by becoming a better speaker.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Facebook Advertising for Authors
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
A New Social Network for Authors
Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
Parler, MeWe, and How to Navigate Social Media Splintering as an Author
Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.
How to Host a Facebook Live For Your Book
In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!
123 – What the New Facebook Changes Mean for Authors
The 2018 changes to Facebook are changing what works and what doesn’t work for authors and books. Listen to this episode to learn how to make Facebook work for your writing.
What Facebook’s 2018 Change Means for Authors
On January 11th, 2018 Facebook announced massive changes to what content people will see. Here is a detailed analysis of the new Facebook changes and what they mean for authors
How to Get to Know Your Readers
Knowing your readers allows you to connect with them through your writing and marketing. These 5 tools will help you understand your readers.





























Social Media
Social Media