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Affiliate Marketing for Authors

Affiliate Marketing for Authors

by Thomas Umstattd Jr. | Sep 7, 2022 | Advertising, Email Marketing, Promotion

Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.

How to Sell Books Directly to Readers with Joanna Penn

How to Sell Books Directly to Readers with Joanna Penn

by Thomas Umstattd Jr. | Oct 11, 2023 | Author Websites, Independent Publishing, Promotion

With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.

An Introduction to Author Ecosystems with Russell Nohelty

An Introduction to Author Ecosystems with Russell Nohelty

by Thomas Umstattd Jr. | May 28, 2025 | Independent Publishing, Publishing

Explore the concept of author ecosystems and discover marketing strategies tailored to your unique approach and audience.

The Thriving Author: How to Market Books When You Have Money to Invest

The Thriving Author: How to Market Books When You Have Money to Invest

by Thomas Umstattd Jr. | May 22, 2024 | Advertising, Promotion

If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.

The Savvy Author’s Guide to Picking an LLM

The Savvy Author’s Guide to Picking an LLM

by Thomas Umstattd Jr. | Dec 18, 2025 | Productivity, Publishing

Discover which LLMs and AI tools are best for your writing and marketing processes, and how the tools compare to one another.

AI Optimization for Authors

AI Optimization for Authors

by Thomas Umstattd Jr. | May 21, 2025 | Author Websites, Promotion

Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.

Marketing Lessons from Bestselling Author James Patterson

Marketing Lessons from Bestselling Author James Patterson

by Thomas Umstattd Jr. | Sep 21, 2022 | Publishing, Writing Craft

Learn how James Patterson got his start as a writer, how he maintains success, and how you can implement his methods in your writing.

Project Management for Authors

Project Management for Authors

by Thomas Umstattd Jr. | Dec 11, 2024 | Productivity, Publishing

Discover how project management techniques can help authors tackle the overwhelming task of writing, publishing, and marketing their books.

Audible Reduces Author Royalties, Trad Sales Plummet While Indie Sales Soar

Audible Reduces Author Royalties, Trad Sales Plummet While Indie Sales Soar

by jonathan | Aug 2, 2025 | Author Update

Audible’s New Royalty Model Thomas Umstattd Jr. welcomes viewers to Author Update, joined by Jonathan Shuerger. Their lead story concerns significant changes to Audible’s royalty structure. According to information from Robin Sullivan (wife of author...

Event Finder

by Thomas Umstattd Jr. | Oct 2, 2025

To view this content, you must be a member of Novel Marketing Patreon at $10 or...
Book Promotion in 2025: How AI Gives Authors More Time to Write

Book Promotion in 2025: How AI Gives Authors More Time to Write

by Thomas Umstattd Jr. | Mar 5, 2025 | Productivity, Promotion

Learn how authors can use AI to generate book marketing ideas, audience descriptions, and images so they can reclaim their time for writing.

Ad Drafter

by Thomas Umstattd Jr. | Oct 17, 2025

To view this content, you must be a member of Novel Marketing Patreon at $10 or...

AI Thomas

by Thomas Umstattd Jr. | May 31, 2024

To view this content, you must be a member of Novel Marketing Patreon at $10 or...
How to Become a Big Name Author (Marketing Psychology: Authority)

How to Become a Big Name Author (Marketing Psychology: Authority)

by Thomas Umstattd Jr. | Aug 10, 2022 | Marketing Psychology, Promotion

Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.

What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

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