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The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

by Thomas Umstattd Jr. | Jun 5, 2024 | Promotion, Publishing

Learning the formula for creating a compelling pitch that resonates with readers is key to selling your book. Learn four formats that can work for your nonfiction pitch.

How to Sell Books From a Table

How to Sell Books From a Table

by Thomas Umstattd Jr. | Feb 5, 2025 | Promotion

Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.

Book Bans, Copyright Trolls Target Authors, and is Social Media Mostly Bots? | Author Update

Book Bans, Copyright Trolls Target Authors, and is Social Media Mostly Bots? | Author Update

by Thomas Umstattd Jr. | May 3, 2025 | Author Update

Welcome to Author Update, your go-to source for the latest publishing industry news, marketing strategies, and author advice! In this episode, we dive into crucial developments affecting authors and their publishing journeys. Episode Highlights: 🔍 Social media AI bots...
Facebook Advertising for Authors

Facebook Advertising for Authors

by Thomas Umstattd Jr. | Mar 9, 2022 | Advertising, Promotion, Social Media

Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.

Chrome Extensions Every Author Needs in 2024

Chrome Extensions Every Author Needs in 2024

by Thomas Umstattd Jr. | Jan 10, 2024 | Productivity

Find out which Chrome extensions can make you more productive, improve your writing, and give you more time to write in 2024.

The Strategy Behind Reader Super Magnets

The Strategy Behind Reader Super Magnets

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform

Find out how to make your reader magnet super magnetic to attract your perfect target reader.

Stop Writing Book Series!

Stop Writing Book Series!

by Thomas Umstattd Jr. | Feb 12, 2025 | Publishing, Writing Craft

Uncover the truth about writing a book series. Learn why it can be a risky endeavor for new authors.

How to Successfully Market a Children’s Book

How to Successfully Market a Children’s Book

by Thomas Umstattd Jr. | Mar 1, 2023 | Promotion, Public Speaking, Strategy

Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.

Author Update: Is This the END of Google (for Authors)???

Author Update: Is This the END of Google (for Authors)???

by Jonathan | May 31, 2025 | Promotion

Major Shifts in Search and SEO for Authors Google’s Market Share Slips Below 90% For the first time since 2015, Google’s search market share has fallen below 90%, marking a potentially historic shift in how people find information online. This decline...
What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

Why Most Authors Don’t Need Social Media in 2025

Why Most Authors Don’t Need Social Media in 2025

by Thomas Umstattd Jr. | Jan 1, 2024 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

Book Promotion in 2025: How AI Gives Authors More Time to Write

Book Promotion in 2025: How AI Gives Authors More Time to Write

by Thomas Umstattd Jr. | Mar 5, 2025 | Productivity, Promotion

Learn how authors can use AI to generate book marketing ideas, audience descriptions, and images so they can reclaim their time for writing.

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