by Thomas Umstattd Jr. | Jun 5, 2024 | Promotion, Publishing
Learning the formula for creating a compelling pitch that resonates with readers is key to selling your book. Learn four formats that can work for your nonfiction pitch.
by Thomas Umstattd Jr. | Feb 5, 2025 | Promotion
Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.
by Thomas Umstattd Jr. | May 3, 2025 | Author Update
Welcome to Author Update, your go-to source for the latest publishing industry news, marketing strategies, and author advice! In this episode, we dive into crucial developments affecting authors and their publishing journeys. Episode Highlights: 🔍 Social media AI bots...
by Thomas Umstattd Jr. | Mar 9, 2022 | Advertising, Promotion, Social Media
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
by Thomas Umstattd Jr. | Jan 10, 2024 | Productivity
Find out which Chrome extensions can make you more productive, improve your writing, and give you more time to write in 2024.
by Thomas Umstattd Jr. | Oct 9, 2024 | Platform
Find out how to make your reader magnet super magnetic to attract your perfect target reader.
by Thomas Umstattd Jr. | Feb 12, 2025 | Publishing, Writing Craft
Uncover the truth about writing a book series. Learn why it can be a risky endeavor for new authors.
by Thomas Umstattd Jr. | Mar 1, 2023 | Promotion, Public Speaking, Strategy
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
by Jonathan | May 31, 2025 | Promotion
Major Shifts in Search and SEO for Authors Google’s Market Share Slips Below 90% For the first time since 2015, Google’s search market share has fallen below 90%, marking a potentially historic shift in how people find information online. This decline...
by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion
If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.
by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion
Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.
by Thomas Umstattd Jr. | Jan 1, 2024 | Platform, Social Media, Strategy
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
by Thomas Umstattd Jr. | Mar 5, 2025 | Productivity, Promotion
Learn how authors can use AI to generate book marketing ideas, audience descriptions, and images so they can reclaim their time for writing.