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An Author’s Guide to StoryOrigin

An Author’s Guide to StoryOrigin

by Thomas Umstattd Jr. | Aug 11, 2021 | Email Marketing, Platform

Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.

How to Boost Sales With Permafree Books

How to Boost Sales With Permafree Books

by Thomas Umstattd Jr. | Sep 24, 2025 | Promotion, Strategy

Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.

How to Become a Big Name Author (Marketing Psychology: Authority)

How to Become a Big Name Author (Marketing Psychology: Authority)

by Thomas Umstattd Jr. | Aug 10, 2022 | Marketing Psychology, Promotion

Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.

20 Ways to Promote Your Book During the Holiday Season  

20 Ways to Promote Your Book During the Holiday Season  

by Thomas Umstattd | Dec 7, 2022 | Promotion, Strategy

If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Publish Your Audiobook Through ACX

How to Publish Your Audiobook Through ACX

by Thomas Umstattd Jr. | Oct 22, 2025 | Audiobook Publishing, Publishing

Get guidance, tips, and recommendations for publishing your audiobook on ACX with the highest quality at the best price.

The Most Important Lessons from 10 Years of Novel Marketing 

The Most Important Lessons from 10 Years of Novel Marketing 

by Thomas Umstattd Jr. | Sep 27, 2023 | Branding, News

Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.

Introducing Author Update

Introducing Author Update

by Thomas Umstattd Jr. | Apr 16, 2025 | Author Update, News

Learn about our new podcast and YouTube show called Author Update, where you can stay up-to-date on all the latest publishing headlines.

Spotify Revolutionizes Audiobooks & George R.R. Martin Told To Step Down

Spotify Revolutionizes Audiobooks & George R.R. Martin Told To Step Down

by Thomas Umstattd Jr. | Aug 22, 2025 | Author Update

Thomas: Spotify revolutionizes audiobooks, George R. R. Martin is told to step down and hand his books to somebody else, and are we in an AI bubble? Find out all of this and a lot more in today’s episode of Author Update. I’m Thomas Umstattd Jr. Jonathan:...
AI Tools for Authors

AI Tools for Authors

by Thomas Umstattd Jr. | Aug 24, 2022 | Book Design, Publishing, Writing Craft

When you use artificial intelligence tools for writing, you can improve your craft and create books faster. Find out which AI tools will benefit you most.

How to Create an Email Drip Marketing Campaign

How to Create an Email Drip Marketing Campaign

by Thomas Umstattd Jr. | Apr 19, 2023 | Email Marketing, Promotion

Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

by Thomas Umstattd Jr. | Jun 8, 2022 | PR, Promotion

Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.

How to Turn a Podcast Episode into a Blog Post

How to Turn a Podcast Episode into a Blog Post

by Thomas Umstattd Jr. | May 10, 2023 | Blogging, Platform, Podcasting

Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.

8 Tools to Help Authors Get More Email Subscribers

8 Tools to Help Authors Get More Email Subscribers

by Thomas Umstattd Jr. | Jun 22, 2020 | Email Marketing, Platform

Grow your author email list with these 8 powerful tools.

How to Get More Book Reviews With Derek Doepker

How to Get More Book Reviews With Derek Doepker

by Thomas Umstattd Jr. | Feb 1, 2023 | Marketing Psychology, Promotion

Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.

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