How to Prepare for Your First Webinar
Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.
Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
The Starving Author: How to Market Books When You Have No Money
You have two options if you don’t have money to market your book. Find out how an “expensive option” can be the “budget option” and where to invest your time when you don’t have the money.
How the Hollywood Strikes Will Help (& Hurt!) Authors
Find out how the actors and screenwriters strikes will affect authors and provide some unprecedented opportunities.
The 2023 Book Launch Blueprint
Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.
How to Create an Email Drip Marketing Campaign
Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.
Networking for Authors: How to Build Relationships Without Being Awkward
Many authors feel stuck. They’re toiling away in obscurity, and none of their promotion efforts seem to go anywhere. Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding...
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
How to Boost Sales With Permafree Books
Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.
How to Extend Your Book’s Life With Effective Marketing
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
Time-Saving Tools for Authors
If you’re losing time or simply want to fine-tune your writing systems, check out these time-saving tools for authors.
The Tortoise Release Method: Why Slow and Steady Beats Rapid Release
Avoid author burn out by establishing a sustainable publishing pace for the next 20 years. Learn how and when to plan your publishing tasks.
